Insights & Strategies

A practitioner’s guide to modern conversion research—quant, qual, JTBD, behavioral analytics, and experimentation—to systematically 3x your test win rate.

A hands-on playbook to slash time-to-value with templates, onboarding checklists, and behavior-triggered nudges.

Proof isn’t decoration. Use specific, recent, and relevant proof to reduce risk and increase conversions.

From technical foundations to programmatic content and conversion UX—an SEO playbook built for B2B SaaS revenue, not just traffic.

Industry-specific segmentation that powers personalization and revenue: what to track, how to classify, and where to deploy.

Modern pricing page patterns for 2025—clarity, proof, plan design, and UX decisions that lift paid conversion.

Skip the vanity dashboards. Track the metrics that forecast revenue with signal: activation rate, time-to-value, expansion readiness, and cohort LTV.

A 90-day CRO plan for SaaS: research, activation, pricing, and experiments that reliably move revenue.

Design a content system that maps to revenue: journey stages, JTBD topics, programmatic pages, and conversion assets.

A senior operator’s guide to lifting net revenue retention with lifecycle design, value moments, and expansion systems.