The best digital strategy consulting services

Scaling a SaaS business is tough - 86% of SaaS companies fail within three years. But the right digital strategy consultant can help you improve customer acquisition, retention, and revenue growth. Here’s a quick look at four standout consulting firms that specialize in SaaS growth:

• Artisan Strategies: Focuses on data-driven customer activation and retention, offering tailored packages for startups to established companies. Clients see up to 35% conversion boosts.
• WEBITMD: Combines marketing, sales, and service strategies with their Growth Stack solution, driving results like 158% higher conversions and 550% return on ad spend.
• Omniscient Digital: Specializes in content and SEO for B2B SaaS, achieving results like 810% organic traffic growth and millions in revenue for clients.
• Kalungi: Offers end-to-end marketing for B2B SaaS, including fractional CMO services, helping clients shorten sales cycles and optimize revenue.

Quick Comparison

Firm	Focus Areas	Key Results	Starting Price
Artisan Strategies	Customer activation & retention	35% conversion boost, 42% more sign-ups	Custom pricing
WEBITMD	Full-funnel marketing strategies	158% conversion increase, 550% ROAS	$75/month (SEO retainers)
Omniscient Digital	Content & SEO for B2B SaaS	810% organic traffic growth, $4M ARR	$10,000/month
Kalungi	End-to-end B2B SaaS marketing	123% conversion increase, shorter sales cycles	$6,500/month (coaching)

These firms offer tailored solutions to help SaaS companies overcome growth challenges and achieve measurable success.

1. Artisan Strategies

Founded by Joe Wilkinson, Artisan Strategies is a consulting firm that focuses on helping SaaS companies improve their conversion rates and drive growth. Using a data-driven approach, they transform key moments in the user journey into measurable revenue gains. On average, their clients see a 35% boost in conversions, over $50 million in revenue, and 2.5× revenue growth, all while maintaining a 98% client satisfaction rate . Their process involves analyzing user behavior, refining strategies, and running continuous A/B tests.

Artisan Strategies offers several service packages tailored to different business needs:

Package	Key Features	Best For
Indie Hacker	15‑min analysis, 3–5 quick wins	Solo founders
Growth	20‑min analysis, roadmap, recommendations	Growing teams
Executive	30‑min analysis, 60‑day support, advisory calls	Established companies
Advisory	Ongoing strategic guidance, full‑funnel optimization	Leadership teams

Their methodology sets them apart, focusing on:

• Data-driven funnel analysis
• Strategic optimization planning
• Personalized user experience improvements
• Ongoing performance tracking

"Their data‑driven approach to optimization cut through the noise and identified exactly what was holding back our conversions. The numbers speak for themselves."

• Michael Chen, Director of Growth at Elevate Commerce

One standout example is TechNova Solutions, which saw a 42% increase in sign-ups within just one month of implementing Artisan's recommendations .

In addition to conversion optimization, the firm also tackles challenges like user onboarding, checkout flow improvements, AI strategy implementation, and revenue growth modeling. As they put it, "We identify the moments that matter in your user journey and fuel your revenue growth" .

Artisan's mobile-first approach is another key strength, often increasing conversion rates by up to 27% . This focus reflects their awareness of market trends and user behaviors, ensuring SaaS companies achieve and sustain growth.

2. WEBITMD

WEBITMD stands out with its Growth Stack solution, which brings together marketing, sales, and service teams to boost revenue. As a HubSpot Platinum Partner for over a decade, they’re known for both advising and implementing strategies that drive results.

Here’s what their Growth Stack includes:

Service Area	Key Components	Business Impact
Strategic Planning	Messaging & positioning, RevOps integration	Clearer market positioning
Technical Implementation	CRM customization, marketing automation	Smoother operations
Growth Marketing	Paid media, account-based marketing	Faster customer acquisition
Performance Analytics	Custom dashboards, sales operations	Smarter, data-backed decisions

By not just planning but also executing strategies, WEBITMD has delivered results like a 158% increase in conversion rates and a 550% return on ad spend .

Real-World Success Stories

A high-tech SaaS startup leveraged WEBITMD’s messaging and positioning expertise to achieve remarkable growth within a year. Their Chief Revenue Officer, Tom Smedley, shared:

"As a startup, having access to WEBITMD's expertise in marketing, sales, and technology has been invaluable to us. In less than a year, they've helped us unlock incredible growth in a very competitive niche. It's clear they really understand our business and what makes our customers tick."

Another example is LanguageBird, which saw massive results during COVID-19:

• Optimized lead management through HubSpot
• Achieved a 600% ROAS
• Increased organic traffic 50×
• Improved sales processes

HubSpot partner Jordan Benjamin praised their approach:

"WEBITMD has been a key HubSpot partner. They are a team with deep technical knowledge, a boutique approach, and ones who actually care about your business. I'd recommend them to anyone."

What Sets WEBITMD Apart?

Their VP-level team focuses on four key areas:

• Message Clarity: Crafting messages that resonate with target audiences
• Tech Integration: Aligning tools and processes with business goals
• Sales Optimization: Using diagnostics and automation to refine sales efforts
• Marketing Automation: Designing smart buyer journeys

Director of eCommerce Kristina Birdsong shared her experience:

"After years of unsuccessful vendors, WEBITMD finally delivered for us. Our ROAS numbers soared and we've doubled down on our DTC business now."

Just like Artisan Strategies, WEBITMD’s hands-on, data-focused methods consistently drive growth for SaaS companies.

3. Omniscient Digital

Omniscient Digital helps B2B SaaS and fintech companies grow by using a data-focused approach to content and SEO. They combine strategic planning with hands-on execution to achieve measurable outcomes.

Core Service Offerings

Service	What It Includes	Results Delivered
SEO Strategy	Keyword research, competitor analysis, content planning	Boosts organic visibility
Content Production	90% product-focused content, 10% buzzworthy topics	Drives higher conversion rates
Implementation	Content creation, link building, technical SEO	Increases organic traffic
Performance Analysis	Custom analytics and conversion tracking	Enables data-backed optimizations

Their Barbell Content Strategy is available starting at $10,000 per month .

Proven Results

Omniscient Digital has a strong track record of delivering impressive results for clients:

Jasper (AI Writing Platform)

• 810% growth in organic blog sessions
• 400X increase in blog-attributed product signups
• Over $4 million in annual recurring revenue generated
• Blog-to-registration conversion improved from 1% to 8%
• Average signup time: 1 minute 53 seconds after reading

Smartling (Translation Platform)

• 31,250% boost in blog conversions
• $3.7 million in pipeline value via organic search
• 63% jump in organic blog traffic (August 2022 to August 2023)
• 325 new keywords ranked on Google’s first page
• Achieved a 12.8X return on investment

"Our team really leaned on Omniscient to help drive the direction and strategy of our organic search program. Their expertise, organization, and proactive approach allowed us to show value and scale up once we were able to prove results."

Omniscient's collaborative approach ensures results are both impactful and scalable.

Expert-Level Implementation

What sets Omniscient apart is their deep knowledge of SaaS business models and their ability to create expert content tailored to clients' needs.

"At first, we were skeptical that we could outsource our content. Working with our executives and SMEs, Omniscient created expert-level thought leadership content, adapted to our voice and tone, and set up a very efficient collaboration process including interviews, editorial reviews, and weekly status reports. With Omniscient, we knew we were in good hands."

Highlighted client achievements include:

• Order.co: 2,117% growth in organic blog sessions and 39X increase in conversions
• GatherContent: 867% rise in organic sessions and 62% more leads
• SpotDraft: $2.94 million pipeline generated from organic search
• Shipyard: 735% increase in organic traffic and 771% growth in trial account creations

Omniscient Digital’s focus on well-executed content and SEO strategies consistently drives strong, long-term growth for SaaS businesses.

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4. Kalungi

Kalungi provides end-to-end marketing services tailored for B2B SaaS companies. Their focus is on driving T2D3 growth through targeted marketing strategies and revenue optimization.

Service Offerings and Pricing

Service Type	Description	Starting Price
Full-Service Engagement	Full marketing team + fractional CMO	$45,000/month
SaaS CMO Coach	Strategic guidance and mentorship	$6,500/month
Marketing Audit	Detailed analysis and recommendations	Custom pricing
Fractional CMO	Executive-level marketing leadership	Custom pricing

Growth Strategy Framework

Kalungi uses a three-step framework to boost SaaS growth:

1. Customer Acquisition Optimization They refine positioning and demand generation to shorten sales cycles and improve conversion rates. For instance, Aware360 saw:
   • Sales cycles drop from 6–8 months to just 45 days
   • Maintained a 10–12% MQL-to-customer conversion rate
2. Revenue Expansion Their approach includes:
   • Strategic pricing tailored to growth stages
   • Feature matrices to identify optimal pricing plans
   • Continuous updates based on customer behavior and product evolution
3. Customer Success Integration Efforts in this area include:
   • Customized onboarding experiences
   • Persona-based user journey mapping
   • In-app guidance and animated walkthroughs
   • Tailored product demos

These strategies have delivered measurable results for their clients.

Client Success Stories

"Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They're an all-in-one solution."

• Jon Parrish, CEO and Founder, Patch

Some key partnerships include:

• PSIgnite: Developed a full marketing strategy for Revenue Growth Management software
• Aware360: Designed and executed a go-to-market strategy for worker safety technology
• Zippity: Led marketing efforts for their operating system

"Kalungi is, in effect, my whole marketing staff. There's huge peace of mind that you get when you work with a team of people who go out of their way to make sure nothing falls through the cracks. Knowing that the work is being done in the most competent way with our best interest at heart is an incredible lift."

• Connie Whitehouse, Vice President Strategy, PSIgnite

Kalungi’s proven success is built on their ability to adapt and refine their strategies for each client.

Strategic Expertise

Kalungi focuses on four growth areas:

• Market development
• Market penetration
• Product diversification
• Product development

Service Comparison

Here's a breakdown of the key differences between two leading consulting services:

Criteria	Artisan Strategies	WEBITMD
Starting Price	Custom pricing based on outreach volume	$75–$5,000/month for SEO retainers
Primary Focus	Customer activation, monetization, retention	Full-funnel digital marketing strategies
Engagement Model	Advisory and project-based	Monthly retainers and projects

Specialized Expertise

Both providers excel in different areas of SaaS growth:

• Artisan Strategies: Specializes in customer activation, monetization, and retention, delivering fast, targeted conversion optimizations.
• WEBITMD: Focuses on optimizing entire marketing funnels, blending paid media with SEO consulting (hourly rates of $100–$300) .

These strengths align with the unique services detailed in their individual profiles.

Success Metrics and Results

Data shows SaaS companies leveraging specialized consulting services enjoy faster results and improved outcomes:

• SaaS businesses using external consulting see a 50% faster time-to-market for new features, with over 70% of successful SaaS companies relying on such services .
• Examples include:
  • Dot Analytics helping uWeed boost conversion rates by 32% through A/B testing.
  • GRP.co cutting customer acquisition costs by 25% .
  • L.E.K. Consulting driving growth through SaaS pricing strategies that enhance customer acquisition, retention, and revenue .

Investment Considerations

When selecting a consulting partner, consider both budget and resource needs:

• Budget Alignment:
  WEBITMD offers flexible pricing, from $75 monthly retainers to $30,000 for larger projects. Artisan Strategies provides customizable packages suited for startups and enterprises alike .
• Resource Requirements:
  Project-based services are ideal for targeted improvements with lower upfront commitments, while advisory models offer strategic guidance, leaving execution to your internal team.

With 86% of SaaS businesses failing within their first three years due to poor growth strategies , choosing the right partner can make all the difference in achieving sustainable success.

How to Choose the Right Consultant

Choosing a digital strategy consultant who aligns with your SaaS goals is crucial. Here’s how to evaluate potential partners effectively.

Key Criteria for Selection

Focus on these important factors:

Relevant Industry Experience

Seek consultants with proven success in the SaaS industry. For instance, easyap's collaboration with Kala led to a 123.34% increase in overall conversions within 12 months . Always ask for detailed case studies and references to confirm such results.

Data-Driven Methodology

Did you know? A 1% boost in monetization can result in a 12.7% profit increase, making monetization strategies 4× more effective than acquisition and 2× more effective than retention for SaaS growth . Work with consultants who rely on data to guide their strategies.

Expertise in Value-Based Pricing

With 39% of SaaS companies now adopting value-based pricing models , it’s essential to partner with consultants skilled in implementing these modern pricing strategies.

These elements build on the strengths highlighted in the consulting firms previously discussed.

Warning Signs to Avoid

Be cautious of these pitfalls:

Red Flag	What You Should Look For
Generic growth strategies	Tailored solutions specific to your market
No SaaS experience	Proven success with SaaS companies
No measurement framework	Clear KPIs and a solid reporting process
Limited technical expertise	Strong knowledge of SaaS metrics and systems

Steer clear of consultants who fail to meet these standards.

Final Considerations

Top consultants bring expertise in product-led growth (resulting in 60% higher ARPU), multilingual capabilities for expanding into new markets, and strong technical skills tailored to SaaS needs .

"We have been very impressed by the expertise that SIG has brought to the table and the way they translate their research and findings in clear, concise and simple to understand set of business recommendations. Would we use SIG again for any other digital acquisition? Absolutely!" - Harry van der Vossen, Director of Digital Delivery, RelyOn Nutec